EMS World Expo is the largest EMS dedicated event in the world, with thousands of attendees. A wide range of items were used for promotion including a 52 page brochure, monthly print ads in EMS World and other public safety based magazines, printed flyers, speaker shareables, digital ads, social media campaigns, and postcards. Even more collateral is used in the final product including a 100 page conference guide, rotating/welcome slides, full scale on-site signage, billboards, floor clings and more.