EMS World Expo is the largest EMS dedicated event in the world, with normally thousands of attendees, but halfway through our preparations and promotions, this event was made virtual. A wide range of items were used for promotion including a 52 page brochure, monthly print ads in EMS World and other public safety based magazines, printed flyers, speaker shareables, digital ads, social media campaigns, and postcards. Even more collateral is used in the final product including a conference guide, rotating/welcome slides, presentation skins, and backdrops.